Fulda Showcase at Autosport International

The new “Exelero” will be launched on the Fulda stand at Autosport International 2005 at the NEC in Birmingham. According to the tyre manufacturer which is also title sponsor of the live action of the show scheduled for 13-16 January 2005 this new ultra-high-performance tyre features shorter breaking distances on wet roads, safe handling and low noise. The tyre has also been tested and certified by TÜV, Germany’s independent test institute. As well as the Exelero launch, there will be additional activity on the stand including the Fulda 4X4 range and Fulda’s passenger car tyre showcase. There will also be on display the Fulda Challenge RAV4. On 29 January our UK representatives, Richard Jackson and Emmie Gribble, will fly to the Yukon Territory in Canada to compete in the Fulda Challenge – the ultimate endurance event. Both will be on the Fulda stand on Thursday 13 January.

Fulda also sponsor the live action arena at the show. With a 5,000 seat grandstand this is the fourth most watched motorsport event in the UK and will have spectators on the edge of their seats from start to finish. The show features a host of thrilling high-speed, tyre-smoking live stunts and celebrities. “Fulda has a long-standing reputation for ultra-high-performance tyres in the demanding German market. As the largest dedicated motorsport exhibition in Europe, Autosport International provides the ideal platform to showcase our Fulda products,” says Fulda Brand Manager Marcus White. “Fulda have a huge presence at the show with the launch of our new Exelero tyre, as title sponsors of the live action arena and having our Fulda Challenge UK representatives present on the stand. We have a strong belief that this current focus will drive forward Fulda tyres and position ourselves strongly in the UK market,’ he continues.