100+ To Attend Winter Tyres Seminar

The NTDA has confirmed that more than 100 delegates have registered to attend a seminar exploring the possibility of developing a market for winter tyres in the UK.

The suggestion follows a successful campaign in Holland, where involved parties saw the winter tyre market increase nine-fold in four years. The NTDA says that a similar exercise in the UK could establish a new market of over 2.5 million units. In Holland, the campaign has been based on the slogan: “If there’s an R in the month change to winter tyres.” Although the country has a similar climate to the UK, sales have risen from around 50,000 units in 1997 to the current high of almost 500,000.

“In a highly competitive and mature market like the UK the prospect of increasing the overall market size by over two million units is an opportunity that cannot be ignored. We are delighted with the response to the seminar which has exceeded expectations so we know the trade is interested in finding out how the concept can be turned into reality,” added Mr Edy.

Tyre & Accessories will be reporting from the seminar, which will take place on 13 January at The Aftermarket Show in Birmingham.