Autopromotec ‘Closes the Circle’

According to the organisers of the 21st Autopromotec, the 2005 show will “close the circle, offering the entire gamut of products and services to the transportation industry.” The exhibition centre where the show is due to be held will undergo renovations and expansion, including the addition of two brand new halls. At the last Autopromotec in 2003, 936 exhibitors presented their products in an area measuring 100,000 square metres, with 83,000 visitors.

At the forthcoming event, the traditional sectors of equipment and tyres will be represented alongside the new categories of spare parts and car services. From the organisers’ point of view, adding the new product categories to the fair is a welcome benefit to Italy’s industry of vehicle spare parts, a sector that recorded revenues of 7.7 billion euros, 68 per cent of which was designated for export. As a result of the new block exemption rules, this industry will be forced to re-examine traditional distribution channels by adapting them to the market. According to those in charge of Autopromotec, this is a good reason to make the most of every opportunity to have contact with professional mechanics, adding that the show also provides the chance for manufacturers to “step up marketing manoeuvres and new product launches.”

By the time Autopromotec opens its gates, the BER, or Block Exemption Regulation, will have gone into effect. That will be followed by the “freedom of establishment” provisions on 1 October 2005, which will allow sales and auto servicing operators carrying out selective distribution to open branches in all EU countries.