Yokohama Exhibits ADVAN in Las Vegas

Continuing in the pattern of recent international automotive shows, Yokohama is exhibiting its ADVAN range in Las Vegas. Yokohama sees the ADVAN brand as symbolic of the company’s “global concept.” At the SEMA Show, Yokohama will exhibit ADVAN Sport, the company’s new sport tyre, ADVAN ST, its new flagship tyre for the SUV (Sport Utility Vehicle), and ADVAN Neova, which the company describes as a “maximum performance radial.”

ADVAN sport has recently been selected by Bentley as standard equipment for its Continental GT, the world’s fastest four-seats coupe. According to the company, Yokohama Rubber plans to begin marketing ADVAN brand tyres in 2005. In addition, Yokohama will also introduce the Parada brand and the AVID TRZ, premium all season touring tyre at the show.