Targeting the Budget Alloy Market

Sherbrook is now supplying two new designs, from DJ Wheels, in an attempt to tighten its grip on the budget alloy wheel market. The DJ358 has six thick spokes, while the similar sized DJ357 has a more slender twin spoke design.

The ‘entry-level’ products are aimed at the first time buyer of aftermarket alloys, explains the wheel manufacturer wholesaler. DJ Wheels’ products start at a price of £25 and so are targeted towards customers who can’t afford to pay the high prices of prestige brands.

“The current buoyancy with the tuning magazines demonstrates how healthy the aftermarket tuning scene really is in Britain right now, particularly among younger car enthusiasts,” said Sherbrook International commercial manager, David Bromley. “New wheels are often the first hi-impact mods people make to their cars and lots of customers want maximum ‘street cred’ without burning a hole in their pocket.

“In the future we see the trend going towards narrower wheels with bigger diameters, and we’ve already working on satisfying that demand.”

According to Sherbrook’s interpretation of the market, alloys have crossed over from the tuning world into the mainstream, with more tyre fitters stocking alloys. The company also provides a technical support hotline that provides information on the best-fit options, tyre sizes, wheel arch clearances, calliper clearance and tyre pressures to promote repeat business.