Price Increases Good News for Manufacturers’ Shares

The prices increases announced by a number of leading manufacturers are good news for their share prices, say market analysts Deutsche Bank. Bridgestone/ Firestone announced a 5 per cent across the board price increase for passenger car and light truck tyres in North America, effective 1 January 2005, with heavy truck tyre prices set to increase by 7 per cent. According to the analysts, this news is particularly significant because BFS was one of two companies (along with Michelin) that did not raise prices during the last round of price hikes that were rolled out by Goodyear, Cooper Tire, Continental and others in October. This means that “most tyre companies will elect to raise prices once again in early 2005, and that price increases will mitigate higher raw material costs,” says Deutsche Bank.