Pirelli on 30 per cent of SEMA Wheels

Pirelli is claiming victory at the SEMA, in terms of product exposure. According to the company, a third of the vehicles on display were fitted with Pirelli products. For the Italian manufacturer, the highlight of the show was the Ford stand where the company’s new Mustang was exhibited with “every imaginable” tyre and wheel combination.

The tyre producer also took the opportunity to exhibit its P Zero ultra-high-performance passenger tyre and its Scorpion Zero SUV and light truck radial. The company reports that more than 35 per cent of the wheel specialists in the show’s South Hall fitted their designs with Pirelli tyres.

During Las Vegas exhibition, SEMA recognised the new Mustang as the most accessory friendly new vehicle for aftermarket tuners. Pirelli and Ford celebrated by hosting a Beach Boys concert and reception.