Pirelli Named Best Innovator 2004

Pirelli Tyres has been awarded “Best Innovator 2004″ prize, during Italy’s first national innovation day. The aweard, organised by A T Kearney in partnership with Confindustria, is awarded to companies that demonstrate the ability to create value through innovation.

According to the company, Pirelli won the award due to its “excellence in integrating different dimensions of innovation.” Pirelli sees the prize as another way of recognising the company’s technologies – particularly tis Modular Integrated Robotized System or MIRS and its Continuous Compound Mixing system.

“Innovation is a core element of Pirelli culture; the group aims at excellence both in processes and products, not being satisfied by current standards,” Mr Francesco Gori, managing director of Pirelli Tyres Sector commented. “Innovation allows us to create value for customers and companies, which must foster and stimulate creativity and speed not only in research and development activities.”

Pirelli says that its innovation, as a company, has led to products such as the Eufori@, the first Pirelli run-flat tyre which can run at zero-pressure and today equips the Mini and new 1 and 3 BMW Series.