Taurus goes to KRT

Michelin has appointed Kings Road Tyres as the sole supplier of its Taurus agricultural tyres to the UK.

The manufacturer describes KRT as having a “long-standing relationship with Michelin’s Taurus brand,” and accredits the company’s nationwide distribution network as the reason for its choice. The UK wholesaler is already the sole supplier of the Stomil-Olsztyn / Kormoran range of products, another Michelin Group brand.

Peter Gaster, managing director of KRT said: “We’re very happy with Michelin’s decision to change their supply route from a network of wholesalers to a sole agent. The benefits are evident for all parties involved – tyre dealer, the Taurus brand and obviously KRT. We pride ourselves in offering the tyre dealer consistency, continuity and quality all based on trustworthy relationship.”

Michelin’s Gordon Brookes explained the change: “KRT was chosen as the sole supplier of Taurus agricultural tyres because of their substantial delivery network. KRT has proved an invaluable partner importing Stomil-Olsztyn for over 20 years, and provide excellent service to the tyre dealer network. We wanted to create a one-stop shop for Taurus and the Stomil-Olsztyn /Kormoran agricultural tyres in the UK. In this changing market where brands come and go, tyre dealers require continuity of supply and availability and must have confidence in the wholesaler. KRT satisfies this need.”