Rondell Targets Prestige Brands

Rondell is to aim at enhancing its market share of luxury and performance brands, the company has announced. The news follows the successful launch of a number of other wheels earlier in the year. According to Rondell’s UK distributor, Sherbrook International, demand for the existing designs has “soared.”

Rondell Wheel styles currently available for prestige and performance vehicles includes the Rondell 0021
An open 5-spoke wheel designed specially for BMW models; Rondell 0058, a multi-spoke design with 5-stud fixing and with fitments for Alfa Romeo, Audi, BMW, Ford, Mazda and Mercedes-Benz; and the Rondell 0063,
a multi-spoke design featuring 5-stud fixing designed for BMW applications.

Supporting the new Rondell releases will be heavyweight promotion, including advertising and PR, with special emphasis on literature and point-of-sale material. Maximum showroom impact is assured through specially designed bespoke Rondell wheel stands which allow customers to appreciate the superlative quality of design and manufacture of this premier German range.

“There has been a tremendous response to the Rondell range from trade and retail customers alike, because it delivers unparalleled quality and excellence,” said Sherbrook CEO Peter Whitehouse. “The combination of original design and the precision engineering of this range, with manufacturing quality and finish that is second-to-none, has ensured that Rondell is increasingly the choice of discerning buyers,” he added.