Goodyear Gets a Gold Star

Goodyear has received an award at the American Point-of-Purchase Show for the “creative merchandising and selling tools” that it used to support its line of Assurance tyres.
The show focuses on the best in-store marketing ideas used and three of Goodyear’s Assurance items were honoured with awards.

“We put extensive thought and research into our tools for communicating product details to customers, so it’s nice to receive industry recognition for creating these materials,” said Jeanne Sherman, Goodyear’s director of new products for North America.

“Even better is the affirmation from our retailers that these tools really work. They tell us that items like the demonstrator wheel are effective in explaining the benefits of a tire’s technology to a customer. We know that an educated customer is going to make an overall better-informed decision, and thereby be more satisfied with the purchase.”