First Stop Awards Customer Service Stars

Bridgestone has announced that the number of UK First Stop dealerships reaching the network’s highest customer service standard has doubled in the past 12 months. In addition the company has given six outlets its highest five-star award.

For Bridgestone, the results of the annual First Stop Stars show that the whole network is making good progress, with a 25 per cent increase in those reaching the three star standard and a 75 per cent increase in dealerships attaining the four star rating.

“This is a remarkable increase in the performance levels of First Stop dealerships and demonstrates the high-quality service that the network is offering,” said Andy Dingley, senior marketing analyst at Bridgestone UK. “These results show the investment is already bringing results, and it’s encouraging to see so many dealerships committed to continually improving the service they offer to customers.”

The six dealerships achieving the prestigious five star rating are: Pan Autos in Harpenden; Flintstone Tyre Services near Fareham, Southampton; Steve Andrews Tyres in St Austell; Kettering Motorist Centre; TW Tyres in Rugby; and Wilsons Tyres in Eaton Socon in Cambridgeshire. They receive a £3,500 investment and a luxury weekend for two at the European Grand Prix in 2005. Dealerships awarded with four stars receive £2,500 worth of Bridgestone investment in their business.