Return of the Unipart Calender

Unipart Automotive has announced the launch of a new marketing programme, designed to reposition Unipart’s place as an aftermarket brand. The company hopes to establish high visibility for its range of Unipart Automotive products in an advertising campaign that includes the re-launch of the Unipart calendar.

In addition to the calender, the company is investing in sponsorship of the Gillette Tri-nations Rugby League by Unipart Car Care Centre and advertising boards at Twickenham. Unipart campaign will also see Unipart enter into product placement, which will see the Unipart name in front of the company’s customers and end users on prime time television shows such as Eastenders, Hollyoaks, Coronation Street and Family Affairs every week.

“During my first few months with Unipart Automotive I talked to many customers about what they wanted from Unipart Automotive as a supplier. They told us they wanted a business partner that would help and support their business through marketing campaigns and business tools that added real value,” commented, Chris Etherington, managing director of Unipart Automotive. “They saw the Unipart brand as having real power in the marketplace and wanted to see us promoting it through highly visible campaigns. They were keen to see us advertising in the marketplace, back in major sponsorships such as motorsport and they asked me whether we would ever bring back the calendar,” he added.

Photographer Nigel Riches, whose credits include the record selling England Rugby team calendar, has produced the limited edition calendar.