E Business of the Year Award

Online tyre retailer, Black Circles, has won an e-commerce award at the Scottish 2004 National Business Awards.

The company views the award as an endorsement of its strategy to trade predominantly online. The E-Strategy Business of the Year Award joins the company’s Shell LiveWIRE Young Entrepreneur of the Year award received by Black Circles’ 25 year old managing director Mike Welch.

Mr Welch commented: “Our overall business strategy, including the e-commerce strategy, is highly innovative and includes a highly appealing consumer offering. We sell top brand name tyres cheaply and we fit them at a location of your choice at a time of your choice. That has already been shown to be appealing to tens of thousands of consumers across the UK already and this award is further endorsement that we are continuing to go in the right direction.”

The company’s web service allows consumers to source, purchase and arrange tyre fitting all online.