Michelin Man in the Running

Michelin’s infamous icon, the Michelin Man, is in the running for America’s ‘prestigious’ Favourite Ad Icon Award. The nationwide campaign launched by the American Association of Advertising Agencies has set globally renowned icons such as Tony the Tiger, Pillsbury Dough Boy and Energizer Bunny against each other in a bid to discover the country’s favourite advertising icon and slogan.

The winners will be unveiled on 20 September, day one of Advertising Week, at a ceremony on Madison Avenue, New York. The city’s advertising campiagn marks the largest-ever gathering of America’s most influential image-makers. More than 25 leading advertising and media trade associations will be participating in the week long event, which runs from 20-24 September 20-24.