Cooper’s New Role to Control Motorsport Activities

James P Keller, has been announced as Cooper Tire and Rubber’s new vice president, competition and enthusiast products.

Based in Stow, Ohio, Mr Keller will assume his new role as of 15 August. His responsibilities will now focus on directing, administering and coordinating the company’s motorsport activities, this is to include both the Cooper-Avon racing interest in the UK and Mickey Thompson Performance Tires and Wheels based in Ohio.

“We are beginning to capitalise on the enormous global opportunities for Cooper Tire in the area of motorsports,” said Phillip D Caris, VP sales and marketing. “This newly-created position will help us continue to develop, promote, grow and maximize performance results and brand awareness from the targeted market niche of competition, performance and enthusiast products for Cooper’s North American tyre division as well as for our global motorsports activities.”

Mr Keller has held a variety of roles within his 21-year career at Cooper. Since May 2003 he has served as the plant manager for Cooper’s fluid systems manufacturing facility in Bowling Green, Ohio. Prior to this role, he served as the vice president of purchasing for three years.