Ruedatec Joins Bandag Dealership

Ruedatec has officially joined the European network of Bandag dealers. Its new retreading shop and administrative building have now been formally inaugurated in the presence of Bandag’s Peter De Cabooter, sales director for Europe, Middle East and Africa (EMEA) and Danny Van Essche, EMEA marketing director.

The retreading company, situated on the outskirts of Madrid, was formed in 2003 and deals in precured retreading as well as delivering a full tyre service. Ruedatec’s general manager, Jose Maria Castro Lopez, has previous experience running a Bandag dealership in Venezuela.

The company’s new retreading shop is located in a brand new 1,200 square metre building on Ruedatec’s 2,500 square metre site. The company intends to deliver tyre services at customers’ premises using its fully equipped, Mobile Outlet trucks.

“Offering our customers high-quality replacement tyres that can deliver the same reliability, durability, and performance as new tyres –but at considerably lower cost – is very important,” says Mr Lopez, “but it is only part of the story. Nowadays, fleets also expect service, programmes and consultancy to cut their overall operating costs, enable them to function more efficiently and help them to sharpen their competitive edge. This is exactly what we aim to provide them with by creating this Bandag Dealership.”

As well as manufacturing Bandag retreads, Ruedatec will also sell new tyres from Continental and Yokohama.