Michelin Set the Standard in Japan

Michelin’s winter tyres have come out on top in a survey conducted into customer satisfaction in Japan.

Research company, J.D Power Asia Pacific, performed the study, which showed of the five tyre brands ranked by the customers, Michelin scored highest with 655 out of a maximum of 1,000 points. The overall industry average is 586.

The survey was based on responses from 1,130 customers who own winter tyres and purchased a new passenger vehicle between January 2001 and June 2003.

Five satisfaction factors were judged: performance in snowy/icy road conditions, performance in normal road conditions, durability, design and fuel economy. In all categories, Michelin received the highest ratings.