New Director at Cooper

Cooper Tire and Rubber Company has announced that Michael Cati will be the company’s new director of sales and marketing for Asian operations. This means that Mr Cati, who was European marketing manager until recently, will now be responsible for sales and marketing in China.

Mr Cati originally joined Avon Tyres shortly before Cooper Tire and Rubber Company acquired it in 1997 after graduating from the school of European Business studies at Swansea University. During this time he was a territory sales manager in Europe and was responsible for achieving operational improvements at Cooper-Avon, France.