Euro Car Parts Takes 800 Customers on Safari

In a bid to reward loyalty, UK based Euro Car Parts has sent more than 800 garage owners, specialist repairers and workshops on an African Safari.

The promotion, sponsored by Lion Batteries, targeted more than 10,000 UK customers operating in the car aftermarket sector.

Individual sales targets were set over a six-month period with the incentive of winning a trip for two to Kenya. The holiday included safari to the Masai Mara game reserve and five star accommodation, all courtesy of the independent supplier of car parts.

Chris Barella, group marketing manager at Euro Car Parts, said: “We have built up long term working relationships with customers across the UK, based on trust and quality of service and wanted to reward the loyalty of our customers by offering them something extra special. From the feedback we’ve had it looks like we achieved this.”