TIC Plans Radio Adverts

In the UK, the Tyre Industry Council plans a series of radio advertisements to support the growing number of regional tyre safety campaigns. The 30-second safety messages are the result of a commitment by members of the British Rubber Manufacturers Association to contribute financially towards the radio campaigns, which will go on air in the north-east and north-west of England, Scotland and Northern Ireland. The major TIC Associates in these areas have agreed to match the financial contribution.