High Ad Spend For Goodyear In USA

In the US, Goodyear is launching its biggest media campaign since the launch of the Aquatred in 1992, featuring its new Assurance tyre brand. A 30-second advert will run on network and cable television during prime-time viewing hours. It will also be shown during popular late-night shows (Jay Leno, David Letterman etc.

) and will run during high profile sporting events such as the Kentucky Derby. The campaign also features a 90-second mini-film to be shown in cinemas – the first time Goodyear has used this medium. Both the TV commercial and the movie were shot in Iceland, directed by film director Jan De Bont and feature the voice of internationally famous actor Patrick Stewart.