Hankook gets image makeover

Hankook Tire has introduced a new corporate identity as part of efforts to engineer a new growth surge. The new logo aims to reflect progressive and innovative thinking, specialised technology, passion, sophistication, dynamism, and internationalism. It also visualizes brand individuality.

The symbol stands for speed and flight and is combined with a mixed-script logotype. The new logo was designed by UK designer Neville Brody..