SEMA Show 2003 in Las Vegas

Approximately 90,000 visitors were expected to the 37th SEMA exhibition in Las Vegas according to organiser Specialty Equipment Market Association, without exception specialised public. The annual fair, that usually takes place in November, is comparable with the German Automechanika. For the past decade the tyre sector has been a very important part of the Show. All the tyre manufacturers with interest in the American tyre market are present in Las Vegas. Visitors however shouldn’t expect the presentation of groundbreaking new products. On the contrary: Las Vegas is a suitable place, at which business relations between customers and suppliers can be established or deepened. Despite all the economic difficulties the world’s gambling capital, in the desert of Nevada, is booming. And “9/11” seems to have passed this city without trace, a city which still builds one fancy hotel next to another. The Hilton hotel in Las Vegas it is adjacent to the fairground, once the largest hotel in the world with approximately 3,500 rooms, is nowadays less significant. Others have 4,000, 5,000 or even more rooms. Reportedly a hotel with 8,000 rooms is to be built shortly. At present the city waits for the opening of another luxury hotel, which is to dominate not only by size, but also by luxury. The opening is due in two years. To be on the safe side, the planned French name for the hotel was axed, because it is feared that too many patriotic Americans would avoid such a hotel, after the Gauls dared not to take part in the Iraqi war.

The tyre exhibition in Las Vegas is surely still a meeting of trade specialists. One enters the halls, looks to the left and to the right into the vast array of different exhibition booths. Nevertheless, any visitor has toured every booth within a short time. Although tyre manufacturers such as Bridgestone, Goodyear, Michelin, Cooper, Pirelli, Hankook, Kumho, Yokohama and others are present, the important decisions are not taken at the show. The pricipal discussions take place in the hotels. There the life pulsates. There the receptions take place. There, tyre dealers are invited to meet with their suppliers to specify commercial objectives for the coming year. The large tyre manufacturers not only offer product, but also various kinds of marketing and sales promotion programs. It is the tyre manufacturers aim to bring partners into line in order to improve their new tyre business by at least 50 per cent.