Tom Dattilo: “The customer is king”

US tyre maker Cooper is a phenomenon. During the last ten years it achieved the – relatively speaking – best profits with an operating profit of clearly more than ten percent. But today this is different.

The difficult American market, as well as higher raw material prices, have had an effect on Cooper’s operating profit too. But, during this year, and in particular during the recent months, Cooper has made good progress. Cooper is rather successful in the retail business because the company is only engaged in the replacement market and does not have its own sales chain.

Talking to TYRES & ACCESSORIES at the SEMA show in Las Vegas, Cooper’s chairman Tom Dattilo explains the key to success: “We treat our clients well, the customer is king and we deliver the best products with a consistent product and brand strategy.” Dattilo confirms again that Cooper will sell up to 4.5 or 5 million tyres extra during next year.