New “Fuzion” brand from Bridgestone/Firestone

At the SEMA show, Bridgestone/Firestone North American Tire (BFNT) unveiled a new project vehicle, the “Fuzion” Civic Si, as a showcase for a new brand of tyres aimed at the tuner market. The new brand is called Fuzion and the tyres on the Civic Si project vehicle are size 225/45 ZR17. The car also incorporates a tyre pressure monitoring system, from SmarTire USA.