Bridgestone/Firestone announce new winter tyre brand in US

Bridgestone/Firestone North American Tire (BFNT), recently launched Winterforce, its latest winter tyre product line. The Winterforce is “stepped, siped and studable” for superior winter driving and is available in 33 sizes. “The new line is an outstanding value at an affordable price,“ said Phil Pacsi, executive director, North American consumer tyre marketing, BFNT.

“The Winterforce is designed to deliver a quiet and comfortable ride to your destination – regardless of weather conditions.“ With the latest in high-sipe density, three-dimensional tread patterns, this tyre offers confident snow, wet and ice traction. Winterforce also features a computer-modelled unidirectional tread designed to provide optimum traction accompanied by a quiet, comfortable ride.

The line meets Rubber Manufacturers Association (RMA) and Rubber Manufacturers of Canada (CMA) severe snow requirements and is pinned for 12 studs to offer extra grip. An “winter mountain theme“ sidewall design adorns every size of the Winterforce line. The tyres are available in a full range of 33 sizes.