Be A Sport

The variety of motorsports is terrific; from the single seater Formula 1 and Formula 3 cars to events such as touring cars and rallying, where the cars – and tyres – at least look like the ones that we see on the roads. Then there is the two- (and three- if you count sidecar racing) wheel motorsports sector. Many tyre manufacturers are active in at least of these sectors, while some supply tyres across the motorsports spectrum.

Their motive is usually publicity and brand exposure, although there may be technical spin-offs or commercial advantages through being allied with a winning team. Whatever the reasons, many tyre manufacturers are heavily involved in motorsports. We take a look at who, and why.