Maxxis wins global brand award

The Maxxis brand was rated fifth in the Taiwan Top 10 Global Brands awards, from an initial 1,000 candidates. To make the top 10, at least 20 per cent of revenues under the name must have come from overseas and the top ten positions are decided by “brand value”, which is determined by the drawing power of the brand, calculated in accordance with criteria stipulated by New York-based branding agency Interbrand. Of the top 10 Taiwanese brands, seven were from IT companies.