Goodyear President, Consumer Tires

Goodyear has appointed Lawrence D. Mason (43) to the newly-created post of President, Consumer Tires for North America. He will be responsible for sales to dealers, distributors, mass retailers, company-owned outlets and OE vehicle manufacturers.

Mason joins Goodyear from Huhtamaki – Americas, where he was president of North American Foodservice and Retail Consumer Products. Before that, he spent 19 years with Proctor & Gamble in a variety of sales and brand management posts..