Rethink Retreads gets Welsh support

CWMre, the Welsh Market Development Initiative for recyclate managed by The Wales Environment Trust aims to develop economically and environmentally sustainable markets for recyclate.
Developing sustainable alternatives to land fill is particularly pertinent for tyres as The EU Landfill Directives, that ban the land filling of whole tyres from July 2003 and shredded tyres by July 2006, bite. By stimulating buyer demand and fostering political support, the rethink.retreads campaign and business support provided through CWMre could help Welsh retreaders to divert almost 5000 tonnes of tyres from landfill per year.
The CWMre Initiative’s rethink.retreads campaign shows that retreaded tyres are safe on the budget, safe on the road and safe for the environment.
The rethink.retreads campaign will provide authoritative guidance for buyers seeking best value for their commercial fleet tyre purchases and policy makers who wish to contribute to the sustainable development of Wales.
The campaign will commence with a direct mail-shot to over 500 tyre purchase decision makers and policy makers and the launch of the rethink.retreads website (www.rethinkretreads.org.uk). Those who respond to questionnaires included in the mail-shot and on the website, will receive a free CD-ROM with additional useful resources.