RL Automotive: Taking the high tech route

Whilst it was Digital data gathering that set the ball rolling for RL Automotive, today it caters for the tyre market’s every need.

RL Automotive is a far cry from the usual tyre parts supplier. Here is a business where, from the outset in 1998, technology was always going to be at its core. Unlike many opportunists who see the tyre industry as a market for their latest software packages, RL Automotive is much more directly linked to the tyre business and offers technology in such a way that even the most Luddite of mechanics (is that a contradiction in terms?) can understand the benefits.

It began with the understanding that the emphasis on tyre costs was moving away from the cheapest-to-buy policy, to the cheapest-to-run, cost-per-kilometre approach to tyres. The tyre management theory of extending tyre life through a proper monitoring and maintenance schedule is in itself nothing new, but it is something that can only truly be worked efficiently by using computers to analyse the data gathered.

With the advance of computer technology there is no difficulty in compiling statistics and generating maintenance schedules from the statistics. The problem lies in the gathering of the data. Amazingly, it is still being done manually onto bits of paper, often using “less than perfect” tread probes. The whole process leads to poor quality data on reams of paper that more often than not can not be analysed correctly. It is also a system which cannot function in wet weather!

Mark Longden, MD of RL Automotive, saw an opportunity to develop digital tyre reading equipment that made life simpler for the collector of the data. It also created a platform that can, with wireless technology, enter and then deliver data from the tyre depth gauge into the vehicle record back at base. Where relevant, this same information can then effortlessly be collated at Head Office and the information used in countless ways.

At the same time as developing this digital product range, the company has built up a mainstream Tyre Service Products distribution business by selecting high quality products from around the world.