Van den Ban: Getting back to basics

Dutch wholesaler Van den Ban has undergone considerable changes in the past couple of years, not least of which is a change in management, with Frans van Lenten becoming managing director.The company undertook a review of all its business activities and the decision was made to concentrate purely on core activities, which in Van den Ban’s case meant tyre wholesaling and logistics. Van den Ban recently introduced a new private brand, called Novex, and other own-label brands will be added later this year.

The company prefers private brands to exclusive, yet manufacturer-owned, brands, as the former allows Van den Ban total control and different brands can be aimed at different sectors of the market, or sold through different distribution channels.Last year the Van den Ban group sold around four million tyres and plans are under way for the construction of a new 24,000 square metre warehouse, capable of holding 1.2 million tyres.