Advertising Award For Pirelli

Pirelli has picked up a prestigious advertising award in the USA for its “Fist” campaign, where four tyres are shown merging into a fist. The accolade is a gold “ADDY” award for international consumer press advertising and was given at the recent American Advertising Federation (AAF) awards presentation. With 60,000 entries, the competition claims to be the world’s largest and this year was opened up to international entries for the first time.