Royal Visit To Pirelli

King Carl VI of Sweden was welcomed to Pirelli by Marco Tronchetti Provera, chairman and chief executive officer, where he visited Pirelli Labs and viewed the MIRS-CCM plant. Carl Gustav XVI was accompanied on his visit by a delegation from the Royal Swedish Academy of Engineering Sciences.The Pirelli Labs span 13,000 square metres in the Milan-Bicocca area and represents one of the most advanced research centres in the world.

Projects include research in materials for energy generation and distribution and for new tyre production.The MIRS plant was opened in July 2000 as a pilot project and in three years has become a fully operational system installed in Germany, UK, Italy and the USA. Recently Pirelli added the continuous compound mixing (CCM) process to the facility allowing an unprecedented qualitative control of materials.

The visit concluded with a lunch at the Castle Bicocca degli Arcimboldi where Marco Tronchetti Provera presented King Carl VI Gustaf with the first of the PZero Tempo wristwatches, numbered 001. The King presented Marco Tronchetti Provera with a crystal plate to commemorate the visit..