Continental Teves And Bosch Join In ESC Coalition

Continental Teves, a unit of Continental AG, and Robert Bosch Corp, the North American subsidiary of Robert Bosch GmbH, have joined together to form the Electronic Stability Control Coalition (ESCC). The coalition will conduct a consumer public relations and marketing campaign designed to educate consumers about the safety benefits of electronic stability control (ESC) systems in passenger cars and light trucks. ESC is an active safety system that enhances vehicle stability in critical situations by analyzing the driver’s intention and comparing it to what the car is actually doing.

The coalition wants to promote the impact that ESC systems can have on improving the safety of automobiles. One of the key goals is to inform consumers of the importance and benefits of ESC, a breakthrough in safety technology. The public education programme will include the development of issues research, as well as the creation of broad-based grassroots programmes, such as seminars and brochures.