Three Tier Strategy For Yokohama

Yokohama has announced a three layered strategy for developing the brand. The first move will be to increase the range of high performance products available from the company. The second will be to launch a new “global” range of products for truck and bus, and thirdly it will target increases in export levels.

These three strategies will create the new approach to business recently announced by Yokohama. A company spokesman said, “The aim is to provide our clients, world-wide, with the highest quality products and services based on Yokohama’s own developments.”Yokohama hopes to reach net sales of 460,000 billion Yen within three years, an increase of 15 percent from this year’s figure.