NTDA Backs Tyre World Exhibition
A major new tyre industry event will launch at London’s Earl’s Court in October 2003, organisers IDEX Media have announced. Tyre World, the new, pivotal, industry meeting place and showcase has received formal endorsement from the National Tyre Distributors Association (NTDA). ”Tyre World is poised to become the only major showcase for every facet of the industry,” said Buzz Carter from IDEX.
“The NTDA is the key industry body and its support is vital to the show’s success. We chose London as venue for Tyre World because extensive research indicated that it is the most compelling destination for both a domestic and international audience. That means we will attract visitors from home and abroad.
“ Plans for Tyre World reflect the dynamic changes taking place in tyre retailing. Not only will the exhibition showcase important new product developments and services but editorial content will highlight key issues by way of special events at the show. These include the NTDA’s annual industry conference, “Intyreactive”, and the national “Tyre Technician of the Year” competition.
A programme of show seminars is also underway; details will be published shortly, together with information on other related events and industry initiatives. IDEX is setting in place a strategic promotion campaign that will attract a highly targeted audience. Visitors will include buyers of retreads, wheels, agricultural and industrial tyres, tyre changing equipment, mobile equipment, repair equipment, fast-fit, as well as tyre recycling, related accessories, garage equipment and tyre disposal.
”We are delighted to be actively supporting Tyre World which is set to become the number one tyre showcase in the UK,” commented Martin Rowlands, National Chairman of the NTDA. “The spectrum of products, features, seminars and debates being gathered there will serve and focus the whole tyre industry. We have already pledged our commitment by associating some of our own important events with it and shall be working closely with IDEX to develop innovative ideas and attract maximum visitors to the show.
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