Predictions For 2050:The Car Market Is Changing

The altering demographics of the population in the next 50 years will possibly see a decrease in the demand for cars. The changes will not necessarily be in parallel because of the way in which the changes in the population will occur. The population over 60 years of age will become increasingly important as their representation as new car buyers increases from 25 per cent to 35 percent of the car buying market.

The sector under 50 years of age will drop from 55 per cent to 43 per cent. This means that the manufacturers will have to re-orientate their products and their marketing according to a report by Marketing Systems GmbH (Essen/Germany)..