Difficult Trading Period Pushes Rover Into 200 Million GBP Loss
MG Rover will shortly announce that it lost 200 million GBP in 2001 and will miss its break-even target this year because of tough European markets and the continuing strength of sterling. MG Rover sold 171,000 cars last year 14 percent short of the Longbridge plant’s 200,000 capacity. Britain is the only one of the company’s main markets where sales are actually rising.
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