Name Change To Be The New Marketing Craze?

A bizarre tyre story from Canada: four Canadians have legally changed their names from Dunlop to Dunlop-Tire in order to win a share of a $25,000 prize. The money was offered by Dunlop Tires and more than 100 people applied. Dunlop Tires carried out a survey, in which 42 per cent said that they thought that name-changing to brands will be a new marketing strategy.