J. D. Power OE Tyre Satisfaction Study

For the fourth year running, Michelin ranks highest in the UK OE tyre satisfaction study, receiving the highest ratings for durability; the factor rated as most important by UK consumers. In second place were Pirelli and Kumho, with the latter scoring well because owners experience few problems with the brand. The survey questions over 3,000 UK motorists in their first year of car ownership, regarding tyre quality, performance and brand image.

Following the top three brands, three further brands (Bridgestone, Dunlop and Goodyear) al scored the same. Bridgestone received highest marks in the study for traction/safety, while Goodyear and Pirelli tied for top spot in tyre design..