Retreading

Whereas the car tyre retreading sector is in difficulties and has shrunk to a niche (in some countries the niche is completely ignored), truck tyre retreading gets more and more dynamic and battles to attract the customer become ever fiercer. Michelin is particularly aggressive and tries not to ignore any aspect. Already successful with a hot cure process (Remix), the French made a cold retreading offer (Recamic).

And now the carcasses of competitors are no longer taboo if they are good enough (Encore). The competitors have to react ..