With Good Marketing You Can Be Successful

HMI (short for Trade Marketing Initiative) is a special relationship between the tyre trade and the industry, offered in Germany only by Goodyear. The marketing programme has been widened over the past year; for example the long-awaited Tyre Soft 2 software is now available at long last. At the annual meeting in Sonthofen, Mr.

Zubanovic, managing director of Goodyear Handels Systeme GmbH, expressed little concern despite the problems the organisation is facing. He said that the tyre trade has to go for growth and seize every opportunity to expand – dealers who do not will prove to be uncompetitive in the long run. Goodyear MD Jarro Kaplan, who is president of Goodyear Eastern Europe, pointed out that teamwork with Goodyear is beneficial because it “always guarantees the trade a good year.