Synthesis between Tradition and Modernity – Pirelli’s P6 and P7

Pirelli launches with the P6 and P7 world wide two new tyres in the high performance segment, utilising the most advanced materials and technology. Designed to equip a wide range of cars, from high class saloons to the latest generation sports cars as well as MPVs, Pirelli P6 and P7 are available in a total of 40 sizes from 185/65 R 14 to 225/45 R 17 covering 70 percent of the European car market. Produced in Pirelli’s factories in Italy, Spain, UK and Germany, using the most sophisticated process and control technology currently available to the tyre industry, P6 and P7 are to be widely distributed an will go on sale immediately in southern European markets.

They will be sold throughout Europe and in Japan by the end of may. Sales are expected to reach 1.5 million units by the end of 2001 and stabilise at a regular of 10 million tyres a year.

P6 and P7 will be sold five percents more expensive than their predecessor, the P6000 family. A large proportion of P6/P7 will be assigned to Original Equipment sales, underlining how closely the tyres’ development has been integrated with that of the car manufacturers. The new products have already been approved or are in the process of approval for key models of Audi, BMW, Mercedes-Benz, Volvo, Fiat, Jaguar, Peugeot and Ford.

The internet addresses, www.pirellip6.com and www.

pirellip7.com, are for the first time part of the respective sidewall inscriptions. The web sites provide on-line information about the new tyres as well as a dealer locator.