Reifen Gundlach: Successful Marketing of Gajah Tunggal Tyres In Germany

The two managing directors of Reifen Gundlach, Gebhard and Joachim Jansen, once again invited a number of important guests to visit the Gajah Tunggal factory in Jakarta. This journey was to make it clear to everybody that, with the German wholesaler on one the side and the Indonesian tyre manufacturer on the other, two promising partners have been found to make progress in the hotly-disputed home market. The official reason for visiting the company was the introduction of the latest uhp tyres GT Radial Champiro HPZ 40/45 and the Maxmiler CX, which could also be tested on the Sentul racing track.

For the management it was important to keep in touch with the world’s leading tyre manufacturers. Referring to marketing, GT was already cooperating with the German wholesaler Reifen Gundlach before the Japanese world trading group Itochu acquired a majority holding in the trading enterprise from Raubach, in September 1998, which is said to be have since grown to 75 percent. Reifen Gundlach’s market acceptance has grown so far, because being part of Itochu has been very important, not least, for the cooperation with Michelin.