Project Wholesaling

In spring the editorial staff of NEUE REIFENZEITUNG and our sister magazine TYRES & ACCESSORIES started an in-depth look at wholesaling in the tyre business. The reason was that the function of wholesaling has changed significantly during only a few years as a bridge between industry and the retail sector – a process which is still on-going and which is still evolving. What began as a small project, like Topsy “just growed”.

As a result of this we can give a basic introduction into the function of tyre wholesaling. We also noted that this market has a lot of niches with very specialised players in areas such as agricultural, industrial, motor wheel, vintage, sports, aviation or other niche tyres. So the result of our work is more than a range of company profiles but an overview of the different facets of wholesaling with only two connecting elements; all are involved with tyres and we always have to recognize that there is no manufacturer able to supply all potential retailers.

The wholesaling of tyres has a very important function. And it becomes clear that the idea of some manufacturers carrying out “a little bit of dealing along the way” is today more than ever a mistake. Tyre dealing has a future, and tyre wholesaling has too.