Portrait Of Marangoni Tyre GmbH

The German subsidiary of the Italian tyre producer Marangoni was founded six years ago in Wedel near Hamburg. The foundation of Marangoni Tyre GmbH took place at the beginning of May 1999, with General Manager Dirk Rohmann and Area Manager Martin Werner the only two people to work for the German company daughter up till now. One of their most important tasks is to increase the low awareness and attention the tyre brand receives from the end users at the moment.

It was for this reason that the company held an international press conference in Rapallo in March 2000 that was attended by more than 100 journalists from all over Europe. The effect was a very positive one; Marangoni tyres have been represented in some summer- and winter-tyre-tests of international magazines, in which they performed quite well. The number of countries that are managed from Germany has increased from 16 to 22 in the previous one and a half years.

New countries are: Ireland, Iceland, the Netherlands, Slovakia and Romania. The present market share in Germany amounts up to one percent – representing 400,000 tyres. The products are delivered directly on trucks from Italy.

Twelve distribution partners handle the local distribution in Germany. In the western part the coverage is more ore less complete, whereas in the eastern part there are still some holes, that are due to be filled by spring next year. Furthermore Rohmann and Werner want to employ a third person who will keep a close contact with the 250 German tyre dealers where Marangoni products are sold.