Official UK Launch Of Goodyear’s Greenest Ever Tyre

In London, Goodyear officially launched its GT3 passenger car tyre – the first tyre to incorporate new “BioTred” technology, in which carbon black and silica fillers are replaced by starch obtained from maize plants. Not only is the T-rated tyre more fuel efficient, says Goodyear, but because maize is a renewable resource and converts carbon dioxide to oxygen while it grows, the GT3 is claimed to be the most environmentally-friendly tyre ever. Goodyear released news of the new technology earlier this year, but this was the first time that the tyre had been shown to the UK press.