Multi-Brand Sales Organisation Of The Continental Group In Germany

From the beginning of the year, only one sales rep in each region will be selling all Continental group brands. The company believes that the benefit will be greater synergies for itself and for dealers; so said Jescow von Puttkamer, head of sales for passenger car replacement tyres in Germany, Austria and Switzerland, in an interview with Neue Reifenzeitung. In Germany, the group has 60 sales reps on the road, selling passenger car tyres.

Whether “one rep for all brands” is the correct decision or not, only time will tell. We remain pessimistic..